With the ever increasing advances in modern technology it is easy to become bamboozled and lose track of the latest innovations in the hospitality sector. Furthermore, the constant strive to offer premium service to hotel guests leaves hoteliers with little time for thorough technology research! Therefore, technology providers, operating in the hospitality industry, need to focus on \u2018why\u2019 as opposed to \u2018how\u2019 these innovations need to be used. That way hotel managers and owners can quickly understand the benefits of what is often a significant investment. <\/p>\n\n\n\n
In addition, the average guest now arrives equipped with a range of devices, from smartphones, tablets and laptops to Wi-Fi connected cameras. Therefore, hotels not only need to provide content as compelling as that of smart devices, but also offer entertainment that is superior to what guests receive at home. To help hoteliers find the best way to keep on top of technology trends, we highlight 5 key drivers of additional revenue, which should be considered as part of a current technology upgrade: <\/p>\n\n\n\n
The days of paper based marketing are well and truly over. With the prices of hardware continually falling, it is more cost effective than ever to install large digital signage displays<\/a> throughout all public areas with dynamic messaging and rich visuals. In fact, 63% of people report that digital signage catches their attention and 59% of people who were exposed to digital signage in multiple locations later wanted to learn more about the product\/service. Therefore, digital signage can be one of the most attractive and efficient methods of enticing customers and boosting your hotel revenue. <\/p>\n\n\n\n To\nget the best out of your digital signage, you can incorporate an interactive\nsignage system<\/a>.\nControl your content centrally and update in real time with relevant hotel\noffers. That way you interact with your guests without the costs of designing\nand printing marketing materials.<\/p>\n\n\n\n It goes without saying that all hotels should be offering free Wi-Fi to guests with an acceptable speed that allows for e-mail and basic web surfing. In fact, 94% of people choose Wi-Fi as the most important feature of a hotel, yet only 64% of hotels offer it free to their customers. Therefore, high-speed internet needs to be on the top of your list when considering technological upgrades. <\/p>\n\n\n\n Furthermore, some guests need high-speed connection for downloading multiple data streams across more than one device as well as bandwidth consuming HD video content from services, such as Netflix. In this case, it is perfectly acceptable to charge a reasonable price for this service. <\/p>\n\n\n\n This premium upgrade<\/a> could provide another revenue stream and help cover the cost of the internet infrastructure! Providing tiered access which can be charged to the room bill is now something which can be achieved at relatively low cost. <\/p>\n\n\n\n Wi-Fi\naccess is more than just a service that allows customers to get online. It can\nnow be a comprehensive visitor tracking and marketing tool to tempt a repeat\nvisit with targeted offers.<\/p>\n\n\n\n Data logged from guest devices, such as smartphones and tablets, can provide insights into visit frequency and duration How about creating an automated e-mail campaign sending an offer to guests who haven\u2019t been back for 6 months as soon as they hit this time frame? <\/strong><\/p>\n\n\n\n Go one step further and target females between the ages of 18 and 35 and offer a specific 2 for 1 spa package! These are just With the constant technological innovation and increased use of mobile devices, hotel guests are becoming more and more dependent on their portable devices (smartphones, tablets, laptops, etc.). Therefore, digital devices have become a strong tool for targeted sales and marketing. <\/p>\n\n\n\n Have you ever thought about using the TV as an electronic point of sale tool?<\/strong> <\/p>\n\n\n\n …and\nmany more.<\/p>\n\n\n\n 2. Premium Wi-Fi<\/strong> <\/h3>\n\n\n\n
3. Drive repeat visits<\/strong><\/h3>\n\n\n\n
4. In-room purchase<\/strong><\/h3>\n\n\n