Digital Signage is becoming more and more popular in the hospitality industry. From digital menu boards, information boards and stunning video walls, digital signage offers hoteliers with a great opportunity to revolutionise the way they communicate with their guests. Although digital signage can be seen as a significant investment for a lot of hotels, it allows hoteliers to interact with their guests, reduce costs and ultimately increase their revenue. This can, therefore, justify the initial cost of this initial investment in the name of long-term success.<\/p>\n\n\n\n
Digital Signage\nis a great, interactive way to inform your guests about everything, from\ncheck-out times and hotel facilities to special offers and spa treatments. Furthermore, the signage is not all about selling products. You can use it as an\ninformation screen in your reception and public areas or even in conference\nrooms. Therefore, using it effectively can bring more to your business than you\ncan comprehend.<\/p>\n\n\n\n
Did\nyou know that Digital Signage has a <\/strong>47.7%\neffectiveness for brand awareness<\/strong><\/a>?<\/strong> <\/p>\n\n\n\n For instance, if\nyou are looking to create a \u201cwow\u201d factor and be the cutting edge of technology,\nvideo walls in the lobby and reception area can truly capture guests\u2019\nattention. In fact, research shows that 37% of guests are more\nlikely to visit a hotel with interactive technology<\/a> in their lobby. This,\ncombined with the increased use of technology by millennials and generation Z,\noutlines the importance of interactive screens for the hospitality sector.<\/p>\n\n\n\n However, digital\nsignage does not always have to be big and dazzling. Digital screens near the\nfront desk can be used to inform hotel guests about hotel facilities, nearby\nrestaurants, and shops as well as\ntransportation services. That, thus, keeps guests informed and encourages them to\nvisit different parts of the hotel.<\/p>\n\n\n\n Furthermore, the small screen on the outside of conference rooms can be a great way to inform your business guests about:<\/p>\n\n\n\n This can eliminate the need for hotel employees to print paper signs for room changes during conferences. Furthermore, it saves employees the time of printing and delivering the signs to their locations, while also eliminating printing costs for the hotel. <\/p>\n\n\n\n Updating content\non your digital signage has never been easier. Cloud-based digital signage\nsystems nowadays offer hoteliers the opportunity to fully customise their content and update in real time\nfrom any location in the world. Therefore, your hotel staff does not need to be\nup-to-date on local attractions, that information can be controlled centrally\nand shown to guests via your lobby digital signage. Furthermore, content can be\ncreated and scheduled to appear at certain times, allowing your team to relax\nand focus on helping your company grow. <\/p>\n\n\n\n But\nmost importantly\u2026<\/strong><\/p>\n\n\n\n Digital signage\nis a great, visually stunning way to advertise your hotel services. And in this\ncase, content is key to making your digital signage profitable. Whether you are\nadvertising your 2-4-1 Afternoon Tea or Happy Hour at the bar, showing relevant\ncontent to your target audience at the correct time can generate significant\nrevenue. In other words, you can up-sell and cross-sell products and services\nyou want to promote on digital screens across different parts of the hotel. In\nfact, 80% of brands notice a\nsignificant increase in sales<\/a> after adopting digital\nsignage. <\/p>\n\n\n\n On the other hand, advertising space on your digital signage can also be sold to other local attractions and businesses, creating an additional revenue stream for your hotel. <\/p>\n\n\n\n Although digital\nsignage might seem like a significant cost, when used correctly, it can vastly\nreduce your hotel marketing spend. With a cloud-based signage system, you can\ncontrol your content centrally and update in real time with relevant hotel\noffers. That way you interact with your guests without the costs of designing\nand printing marketing materials. Whether it is the spa\/meetings schedule,\nlocal attractions or promotional flyers, design, and print of such marketing materials can cost precious time and\nmoney. With digital signage, you can fully customise,\nschedule and update in real time the content you want to show, helping your\nhotel staff to change content faster and less costly.<\/p>\n","protected":false},"excerpt":{"rendered":" Digital Signage is becoming more and more popular in the hospitality industry. From digital menu boards, information boards and stunning video walls, digital signage offers hoteliers with a great opportunity to revolutionise the way they communicate with their guests. Although digital signage can be seen as a significant investment for a lot of hotels, it […]<\/p>\n","protected":false},"author":5,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,25,1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news","category-uncategorised","wpbf-post"],"_links":{"self":[{"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/posts\/147"}],"collection":[{"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoteltvcompany.co.uk\/support\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Increase sales & staff efficiency<\/h3>\n\n\n\n
3. Reduce Marketing Costs<\/h3>\n\n\n\n